Here at Neighborhood Compost, we love supporting other small business owners who are making a positive impact in the community! That's why we're thrilled to introduce you to Katheryn Tayar from Netta Floral. Katheryn has truly revolutionized the way brides, grooms, and event planners approach floral design. Her passion for creativity and sustainability shines through in every arrangement she creates. Whether it's a wedding or intimate workshop, Katheryn's attention to detail and commitment to eco-friendly practices sets Netta Floral apart. Join us as we dive into Katheryn's journey, her inspiration, and the story behind Netta Floral's blossoming success. Read on to discover how this innovative entrepreneur is bringing beauty and sustainability together in the world of floral design.
What inspired you to start your floral design business?
I’ve always had a love for flowers and as an adult developed a passion for sustainability, beginning simply with avoiding single-use plastics and eating locally sourced foods. As a bride, I found the options for locally grown flowers quite limited in our area and my wedding floral experience inspired the idea for a floral studio where all the flowers are sourced locally and everything is designed with the environment in mind, even for large events, like weddings!
2. One of the most attractive aspects of working with Netta Floral is that you source all of your flowers from local and ethical growers. What do you look for in a flower grower? Why is it important to you as a business owner and creative to source locally?
We are so fortunate to have local collectives like the Garden State Flower Cooperative and Jersey Cut Flower Market that connect local growers with florists and just make buying local flowers so easy. Some of the growers we love most to work with promote biodiversity as well as bee and pollinator safe practices.
Local flowers are fresher, generally less expensive, and of course support local farms which supports our local environment and economy. Freshness and affordability are extremely valuable for every floral business to provide quality pieces. You just can’t go wrong with local flowers!
3. From floral foam to plastic film to vases, there's so much potential for harmful waste in the floral industry. Have you found any ways around this? Do you use any other products that are environmentally friendly?
We are proud to be foam-free and try to operate with reusable materials as much as possible; these include items like hairpin flower frogs and chicken wire. For designing, there are compostable options as well like agrawool and oshun products which make for great foam alternatives, and kraft paper can replace plastic films for wrapping. We also use velcro straps instead of single-use cable ties to secure items. We are always finding new and inventive ways of designing without plastics and other harmful waste.
What kind of services do you offer? How can we get in touch?
Our offerings include full-service wedding and event floral, DIY floral services, and private workshops. The best way to get in touch with us is to email info@nettafloral.com.
What flower types are you most excited to work with in 2024?
It’s so hard to choose! Getting creative with non-traditional designs is my favorite part of the job and this year I will be trying to incorporate more fruit and vegetables like tomato and sweet pea vines, as well as herbs like rosemary and sage that create a wonderful fragrant experience with each design
Do you have any suggestions for upcycling post-event flowers?
Donating flowers to organizations that supply hospitals and nursing homes or giving flowers away to guests at the end of the night are two options for post-event flowers. Flowers can also be preserved by pressing and drying, to make decor or other keepsakes after an event. Sometimes after an event, there are flowers not able to be repurposed; in that case, composting is the best way to dispose of your flowers!
If you feel inspired by the work of Netta Floral you find out more on
their website, Netta Floral.
